Sony and Nintendo aren't too worried about the new Apple iPad.

In an interview with the Wall Street Journal, SCEA's Director of Hardware and Marketing John Koller said Apple's inclusion into the haldheld space has been beneficial for the company.

"Apple's entrance into the portable gaming space has been a net positive for Sony," said Koller. "When people want a deeper, richer console, they start playing on a PSP."

Nintendo, meanwhile, is less than impressed.

President Satoru Iwata said the new iPad delivered "no surprises" and added the new device was too similar to Apple's other products, the Associated Press reported.

"It was a bigger iPod Touch," Iwata said.

The company recently released the Nintendo DS XL in Japan, and like the Apple iPad, is also just a bigger DS Lite with no new surprises.

Nintendo reported worldwide life-to-date sales of its current hardware. The Wii console has sold nearly 70 million units, while the Nintendo DS has top 125 million units sold.