Device can use existing apps, Gameloft and EA show off its potential.

Apple finally unveiled the tech industry's worst-kept secret today: a tablet-style computer dubbed the iPad. The device looks essentially the way speculation pinned it, as a larger iPhone that utilizes a full touch screen. Steve Jobs and a host of other presenters showed off its functionality for web browsing, iWork, and more. The device starts at $499 for the 16 GB WiFi-equipped model, then $599 for 32 GB and $699 for 64 GB. 3G functionality adds $130 to each price ($629, $729, and $829 respectively). Data plans range from $14.99 per month for 250 MB of data, to $29.99 per month for unlimited data. The WiFi models are due in two months, with the 3G models coming a month later. Apple claims the device holds an impressive 10 hours of battery life. Of course, here at 1UP we're most concerned with what it means for games.